To celebrate reaching 15 Billion Designs created in Canva, we launched a highly shareable, community led campaign.
We've achieved some incredible milestones lately, but we couldn't have done it without the village of more than 110M people worldwide who come to Canva each month to design. From a nonprofit in Scotland to a dessert cafe in China, a butcher in Brooklyn, or a mom in Melbourne, Canva brings people together, even when they're worlds apart.
PHASE 1:
Pre-15B
To drum up excitement ahead of us reaching the milestone, we rolled out a live counter on our homepage and a teaser video on social media. We also set a Canva Design Challenge around the theme of Celebration to encourage more people to design.
How it started vs How it's going 👀 Here's ours 🙈.
Now it's your turn - template here <bitly>. #15Bdesigns
Can you guess how many designs have been created in Canva at the time of this tweet? Let us know in the next 24 hours and we may even have a surprise for you. Hint: It's a big number.
The answer is 14,909,947,039 designs. Yes, that's billion, with a 'b'. Congratuations to everyone who got close. Help us reach #15BillionDesigns
PHASE 2:
Post-15B
Seeing as our global community contributed to this fantastic milestone. We wanted the campaign to celebrate them while being as inclusive, fun, and as eye-catching as possible.
That’s why we painstakingly built bespoke user journeys from the Canva homepage. They were interactive and hyper-localized based on our users' location and the stats available in that region - resulting in a highly personalized and sharable experience.
LIFECYCLE
Once we hit the milestone, we sent out personalized emails to thank our community for their contribution.
Our power users received their unique stats, which they could share. The email linked out to highly personalized, shareable, and fun data designs based on the users' location.
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Community Stories
Stories Behind The Designs is an organic social media series highlighting community members who've uniquely used Canva.
This made for some great content and inspired viewers to get even more creative. Meet Heather, Hadas, and Kash to see how they contributed to 15 billion designs.
YOUR FAVORITE THINGS
15 billion designs from our incredible community is worth celebrating, and we published some fun stats in our newsroom post. Check out our global community’s favorite things.
Organic Social Post 15b
To showcase the data from 15 billion designs, we created bold assets that brought the numbers to life in a fun way.
We created several carousels and interactive stories with a variety of exciting information. Including pitting data head to head using Flourish's integrated data visualization tool.
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15B SWAG
To commemorate the occasion, we created bespoke 15B swag, including tote bags, socks, stickers, badges, note pads, and more.
We couldn't have reached this milestone without our amazing community. And we wanted to take the opportunity to thank them - wherever they design from.
We acknowledge Aboriginal & Torres Strait Islander peoples as the traditional custodians of country throughout Australia. Our Sydney studio sits on the lands of the Gadigal people of the Eora Nation and we pay our respects to their elders past, present, and emerging. Canva is a proudly and intentionally inclusive company and supporter of the LGBTIQ+ community.