In Los Angeles for the first time,

Canva Create: Work Redesigned

arrived to change the way we work.

BACKGROUND

Canva events and launches aim to be innovative, ​unexpected, and showcase the power of Canva in ​bridging both creativity and productivity.

Focusing on a new audience for the next decade, ​Canva aims to empower every organization. With the ​theme ‘Work Redesigned’ for this year’s Canva Create, ​we focused on how visual communication, workplace ​tools, and generative AI are reshaping how we work.

Surprise and delight moments like our secret portal to ​enter the redesigned Canva experience and our ​cheeky rap not only helped us stand out, but also ​achieve our massive goals.

brand Idea and System

For every event, we start by defining the theme, and ​after exploring dozens of potential themes, we ​landed on ‘Work Redesigned’. From there, we built a ​toolkit with everything from our event logos to the ​color palettes, key photography, and the brand for ​all of Canva to use.

Smooth, playful, and easy. Our brand system ​captured the feeling of creation and collaboration ​within Canva. The panel system mirrored the editor’s ​pages, highlighting a streamlined flow of work. We ​also used vibrant colors inspired by the Visual Suite, ​along with our core gradient and rich textures.

Photography

For the first time, we featured real Canva community ​members based in LA. This diverse group, ranging ​from teachers to CEOs, shared stories about how ​Canva has made a positive impact on their work. ​Each person was matched with a color to capture ​their unique personalities.

Experiential

Our goal was to create a visually cohesive space that ​looks and feels iconically Canva. To welcome ​attendees, we set up engaging activations outside ​the keynote space like a colorful entry tunnel, larger-​than-life UI elements, branded photo backdrops, ​and more.

Each of the stages around SoFi Stadium were assigned ​their own unique color, and had a sting to introduce ​each session.

In the Headshot Hub, we invited attendees to have ​their professional portraits taken with our branded ​gradients as their backdrop. Through the day over ​5000 headshots were captured.

Our countdown timer featured some lovely product ​moments that our community could recognize. Plus, ​we added a sneaky easter egg hinting at the launches ​to come in the keynote.

the show

With over 2.5 million people registered to tune in from ​across the globe, we wanted to create a show that’s ​engaging for both our live and digital audiences. So for ​the keynote, we designed an imaginary office building ​where speakers took the audience through the ​Marketing, Sales, HR, and Creative floors.

Our unscripted intro video filmed with real community ​members helped set the scene for the show to come.

swag

In our Swag Shop, attendees snagged tote bags with ​punny lines, which they could customize with press-on ​patches.

We acknowledge Aboriginal & Torres Strait Islander peoples as the traditional custodians of country throughout Australia. Our Sydney studio sits on the lands of the Gadigal people of the Eora Nation and we pay our respects to their elders past, present, and emerging. Canva is a proudly and intentionally inclusive company and supporter of the LGBTQIA+ community.