A person only needs the right canvas to change their future or the world. This campaign was our way of showing that.
Whether it’s a resume for that life-changing job, a presentation to get your ideas noticed, or a social post sharing a mission to change the world, with Canva anyone can design anything to achieve their goals.
campaign
Now, you have everything you need to begin, develop, and share ideas, big or small. This campaign was an opportunity to capture the diverse ways people use Canva to design their worlds for the better and then inspire our audience with a simple question...
Story
From changemakers and thriving businesses to global organizations, we wanted to share the story of how real people from the Canva community have made their visions a reality - and champion anyone watching to do the same.
Our global community is at the heart of everything we do.
our community
We’re constantly inspired by the creative and impactful ways they use Canva to bring their ideas to life. Our mission for this campaign was to shine a light on a few of the millions of stories that make up the magic of Canva’s community.
We put the call-out to our community for their stories and sifted through the thousands of social media posts we receive via #CanvaLove, to find the community members who feature in the campaign.
Melati Wijsen
Founder of Youthtopia
Melati Wijsen is a 19-year-old Indonesian activist who co-founded Bye Bye Plastic Bags and Youthopia. She has been leading the youth-driven movement since 2013 and has spoken at TED and the UN. Melati has been recognized by Forbes as one of the top ten most inspiring women in Indonesia.
Alexis Bowen and
Craig Zapatka
Co-Founders of Elsewhere
Alexis and Craig, who lost their jobs during the COVID-19 pandemic, created their own travel business called @elsewhere.io. The company connects travellers to localized experiences and gives back to communities. Alexis and Craig utilized Canva to build their brand and create social media content.
Joe Moruzzio
Founder of Pleesecakes
Joe Moruzzi, founder of Pleesecakes, a UK-based creative cheesecake business, started as a painter and began creating cakes for his building buddies. He gained popularity through social media and a strong logo design created through Canva. The business quickly became successful, catering to large events and weddings with clientele including the Queen. Joe and his team continue to use Canva for their design needs.
Campaign rollout
We used our tagline to kick off product demos, social challenges, and more, driving engagement through every channel while showcasing the full breadth of Canva's product.
Social
Every asset was an opportunity to educate our audience on the different ways designing with Canva can help anyone from anywhere achieve any goal, no matter how big or small.
We acknowledge Aboriginal & Torres Strait Islander peoples as the traditional custodians of country throughout Australia. Our Sydney studio sits on the lands of the Gadigal people of the Eora Nation and we pay our respects to their elders past, present, and emerging. Canva is a proudly and intentionally inclusive company and supporter of the LGBTIQ+ community.