Launching Magic Studio.

All the power of AI,

all in one place.

The Magic Studio launch unveiled Canva’s new suite of AI-powered ​tools through a powerful, integrated digital launch. Our goal was to ​show Magic Studio could be a central powerhouse for all of Canva’s ​generative AI, and transform apprehension into excitement.

BRAND IDEA

Feature tiles on the Canva homepage were ​transformed into into a dynamic pack of magic cards. ​Each card represented a unique AI feature like ‘Magic ​Write’, ‘Magic Design’ and each with their own unique ​color and design.

We hoped to immerse the audience in three-​dimensional space, offering a fresh perspective of the ​Canva brand - and what’s achievable through the ​power of AI.

INSIGHT

The overall AI landscape was fragmented, ​inaccessible, and often intimidating to the average ​internet user. Our brand identity needed to address ​these misgivings, positioning Magic Studio as ​seamlessly integrated, trustworthy, and ​transformative for creative work.

Product Worlds

Each Magic Studio product had its own distinct ​identity with a custom gradient and a unique mix of ​iconography, photography, and graphics.

Over 250 creative assets

We created and released over 250 creative assets, and ​over 3000 localised assets, including newspaper print ​ads, audio ads, multiple strategically billboards ​including 2 in 3D, digital banners, organic and paid ​social, editorial, landing pages, email, and a hype reel.

The Hype Reel

The hype reel introduced all of the new Magic Studio ​tools and features - and got our community excited ​and engaged in the launch.

Magic Studio was our most successful, fully integrated ​launch yet.

We acknowledge Aboriginal & Torres Strait Islander peoples as the traditional custodians of country throughout Australia. Our Sydney studio sits on the lands of the Gadigal people of the Eora Nation and we pay our respects to their elders past, present, and emerging. Canva is a proudly and intentionally inclusive company and supporter of the LGBTIQ+ community.