Launching Magic Studio.
All the power of AI,
all in one place.
The Magic Studio launch unveiled Canva’s new suite of AI-powered tools through a powerful, integrated digital launch. Our goal was to show Magic Studio could be a central powerhouse for all of Canva’s generative AI, and transform apprehension into excitement.
BRAND IDEA
Feature tiles on the Canva homepage were transformed into into a dynamic pack of magic cards. Each card represented a unique AI feature like ‘Magic Write’, ‘Magic Design’ and each with their own unique color and design.
We hoped to immerse the audience in three-dimensional space, offering a fresh perspective of the Canva brand - and what’s achievable through the power of AI.
INSIGHT
The overall AI landscape was fragmented, inaccessible, and often intimidating to the average internet user. Our brand identity needed to address these misgivings, positioning Magic Studio as seamlessly integrated, trustworthy, and transformative for creative work.
Product Worlds
Each Magic Studio product had its own distinct identity with a custom gradient and a unique mix of iconography, photography, and graphics.
Over 250 creative assets
We created and released over 250 creative assets, and over 3000 localised assets, including newspaper print ads, audio ads, multiple strategically billboards including 2 in 3D, digital banners, organic and paid social, editorial, landing pages, email, and a hype reel.
The Hype Reel
The hype reel introduced all of the new Magic Studio tools and features - and got our community excited and engaged in the launch.
Magic Studio was our most successful, fully integrated launch yet.
1.9 million
Add to calendars
2.5 million
Reach globally on social
78% MoM
56 million
OOH impressions
1.2 million
Hero video views
in the first week
We acknowledge Aboriginal & Torres Strait Islander peoples as the traditional custodians of country throughout Australia. Our Sydney studio sits on the lands of the Gadigal people of the Eora Nation and we pay our respects to their elders past, present, and emerging. Canva is a proudly and intentionally inclusive company and supporter of the LGBTIQ+ community.