Code meets creativity at Canva’s first community event for developers.
BACKGROUND
Canva Extend was our first-ever community event for developers. We were challenged to build a design system that catered to this new audience, one that looked professional and approachable but still distinctly Canva.
IDEA
Inspired by programming language, grids, monospaced typefaces, wireframes, terminal, and monochromatic screens, Canva Extend's brand identity plays in a space already familiar to developers.
To strike a balance, we brought in impactful portraits that added a human touch to the sleek world of tech.
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/* The _typography_ behind Canva extend_ */
FONT: JetBrains Mono. A typeface designed for coding, praised for its ease of readability.
The indents created where curves connect to the stem are nice little nod to Canva Sans.
The underscore at the
end of the wordmark signifies the desire to complete a command.
PHOTOGRAPHY
Our portraits captured real Canva developers to authentically represent the community and celebrate its diversity.
DESIGNED FOR DEVS
From digital invites and presentations to on-site event styling and swag, we stayed true to bringing a tech-inspired world to life. This created a cohesive, familiar space that beautifully showcased the unique landscape that developers inhabit.
We acknowledge Aboriginal & Torres Strait Islander peoples as the traditional custodians of country throughout Australia. Our Sydney studio sits on the lands of the Gadigal people of the Eora Nation and we pay our respects to their elders past, present, and emerging. Canva is a proudly and intentionally inclusive company and supporter of the LGBTIQIA+ community.