Canva Create returns with

a Brand New Era for teams

— and a brand new look.

With more than 1.5 million people registered to ​attend in-person and virtually from all across ​the world, Canva Create: Brand New Era ​revealed the exciting ways we’re evolving our ​products to empower brands in this new era.

To bring this vision to life, we designed a ​distinct and elevated brand identity that ​communicated our key message through ​photography, motion graphics, experiential ​activations, and environmental design.

Insight

The theme of this year's Canva Create, focused ​on empowering everyone to embrace a Brand ​​New Era of visual communication — an era where ​AI-powered technology equips everyone to ​design anything they can think of, at any scale.

Brand Idea

Using a timeline device, we wanted to visualize the ​evolution of the design process. Exploding out of this ​exciting point of time. Each set of images creates a ​different 'brand world' showing the layers of building ​a brand. The design system uses a sense of forward ​momentum and the colour palette hints at the dawn ​of a new era.

We created templates and toolkits to ​empower our whole team to use the ​Brand New Era identity.

The elements within our brand system were designed to represent ​'Brand Hub' and the way creatives can use Canva as the 'Home for ​Every Brand'.

Our People

We featured Canvanauts

(Canva people) across all

our photography.

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swag Personalization station

No Canva event is complete without swag.

Guests had the opportunity to bring their own ​version of the Brand New Era branding to life ​on T-shirts, totes, and other print products.

Our 'Swag ​Personalisation ​Station' in action

Opening Video

BRINGING MAGIC TO LIFE

The in-person event was held in The Cutaway in ​Sydney, wherein we set up this expansive space ​for a magic-filled show, event installations, and ​activations that give a sense of what the Brand ​New Era is all about.

#CANVALOVE

From IRL to URL, every aspect of Canva Create was ​made to be shared. Whether attending in-person or ​virtually, the immersive experience created by the ​environmental design inspired attendees to post their ​time in this Brand New Era.

community Social posts

We acknowledge Aboriginal & Torres Strait Islander peoples as ​the traditional custodians of country throughout Australia. Our ​Sydney studio sits on the lands of the Gadigal people of the Eora ​Nation and we pay our respects to their elders past, present, ​and emerging. Canva is a proudly and intentionally inclusive ​company and supporter of the LGBTIQIA+ community.