With more than 1.5 million people registered to attend in-person and virtually from all across the world, Canva Create: Brand New Era revealed the exciting ways we’re evolving our products to empower brands in this new era.
To bring this vision to life, we designed a distinct and elevated brand identity that communicated our key message through photography, motion graphics, experiential activations, and environmental design.
The theme of this year's Canva Create, focused on empowering everyone to embrace a Brand New Era of visual communication — an era where AI-powered technology equips everyone to design anything they can think of, at any scale.
Using a timeline device, we wanted to visualize the evolution of the design process. Exploding out of this exciting point of time. Each set of images creates a different 'brand world' showing the layers of building a brand. The design system uses a sense of forward momentum and the colour palette hints at the dawn of a new era.
We created templates and toolkits to empower our whole team to use the Brand New Era identity.
The elements within our brand system were designed to represent 'Brand Hub' and the way creatives can use Canva as the 'Home for Every Brand'.
We featured Canvanauts
(Canva people) across all
People Ops Specialist
Group Product Design Lead
Chloe do Rosario
Brand Marketing Specialist
Creative Director of Brand
Operations Business Partner
No Canva event is complete without swag.
Guests had the opportunity to bring their own version of the Brand New Era branding to life on T-shirts, totes, and other print products.
Our 'Swag Personalisation Station' in action
BRINGING MAGIC TO LIFE
The in-person event was held in The Cutaway in Sydney, wherein we set up this expansive space for a magic-filled show, event installations, and activations that give a sense of what the Brand New Era is all about.
From IRL to URL, every aspect of Canva Create was made to be shared. Whether attending in-person or virtually, the immersive experience created by the environmental design inspired attendees to post their time in this Brand New Era.
We acknowledge Aboriginal & Torres Strait Islander peoples as the traditional custodians of country throughout Australia. Our Sydney studio sits on the lands of the Gadigal people of the Eora Nation and we pay our respects to their elders past, present, and emerging. Canva is a proudly and intentionally inclusive company and supporter of the LGBTIQIA+ community.